| Some in the search engine optimisation business use unethical techniques and tricks to try and artificially boost the search engine rankings of their web sites. Search engines are continually changing and adapting their practices to counter such activities and may penalise or even ban web sites that are promoted by unethical means.
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Here are just some of the search engine optimisation tricks that are attempted:
- automatically generated 'doorway' pages
- cloaking and false redirection
- keyword stuffing
- hidden text or hidden links
- loading pages with irrelevant words
- duplicating content across multiple pages
- misspelling of well known web site addresses
- unrelated and centralised link 'farms'
It may well be possible to get short-term results using such methods, but it is certainly not a recipe for long-term success and it could well result in your web site being banned from search engines.
At Search Engine Ranking Company we will not use or recommend any such techniques. We seek to use ethical search engine optimisation methods from which everyone benefits.
Search engines are provided with web pages that are easy to read and contain the quality of information that their users are searching for.
Searchers can find what they are looking for.
Web site owners win as they get quality visitors who are interested in what their web site has to offer.
There are no short cuts to sustainable high search engine rankings. |
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