SEO Copywriting SEO Copy Writing Writing SEO Copy Copywriting SEO Search Engine Optimisation (Optimization) Optimisation Search Engine
We've all seen web pages that look like this, or worse, haven't we? Pages that would be a total disgrace in other media, such as print, but which are pretty widespread on the Net.
The writing and presentation of copy for such pages is designed more for search engine consumption than for the web site's target audience.
Huge, bold headlines, frequent repetition, vast amounts of text that no ordinary human would have the willpower to read, the absence of graphics...all techniques to try and achieve high search engine rankings.
And will it work? Quite possibly.
Can we produce pages like this for you? Of course we can.
Do we want to? No.
Do we recommend that you go down this search engine optimisation route? No.
Let us tell you why...
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For most web site owners, achieving high search engine rankings is not an end in its own right - it's a mechanism for driving additional traffic, additional potential customers, to their web sites. And when these visitors arrive, they hope to impress them with their product or service offering and achieve high levels of conversion-related activity, whether it be:
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on-line sales
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phone contacts
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quotation requests
- bookings for sales representatives, etc.
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| Producing 'spammy' web pages that verge on the nonsensical is hardly likely to reflect well on your corporate image, brand or product/service proposition. Attracting high levels of visitors through high search engine rankings, who you then disappoint by the low quality presentation of your message is hardly, we would respectfully suggest, a recipe for on-line commercial success.
Our Approach?
At Search Engine Ranking Company we don't believe there is a conflict between the achievement of high search engine rankings, through effective search engine optimisation, and attractive, professional design.
Sustained, high search engine visibility - with consequent high search engine referrals and healthy traffic volumes - and consistent, high quality presentation of your message are not mutually exclusive objectives.
You can achieve both!
Please get in touch if you want to know more...
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