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Search engine
optimisation companies have about as good a
reputation as estate agents or, dare we say,
politicians, and not without reason.
The SEO market is still evolving,
with a high level of competition but few established
standards, partly due to a widespread lack of
knowledge on the part of clients as to what SEO is,
how it works and what can reasonably be expected.
This lack of knowledge is
exploited by many SEO companies who:
- offer services that are
totally unnecessary (monthly submission to
hundreds, if not thousands, of search engines,
link building that has little effect on rankings
and none on direct referrals, for example)
-
offer minimum contract periods with no
definitive performance-related aspect
-
offer guaranteed top 10 Google rankings (but -
it turns out subsequently - for search terms
that are virtually never used)
-
use unscrupulous – ‘black hat’ – techniques that
may achieve short-term results but risk
suspension or deletion from search engine
databases, including Google.
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Our
philosophy is slightly different...
We will:
- only offer services that are
relevant to and of practical benefit to the client
-
advise the client what we believe to be
realistically achievable
-
remember that although they may be found with the
help of search engines, web sites are for humans!
-
not promise that we can get your site to top
spot in Google by Monday morning against 10,000,000
competing web pages! (And, we'd be grateful if you
didn't expect next Tuesday either!)
-
usually quote largely on the basis of outcomes
achieved rather than work done
-
only
ever use good practice - 'white hat' - search engine
optimisation techniques
We also:
-
recognise that high search engine rankings and
referrals are only part of the process - not the end
objective - for most clients. The ultimate objective
is usually the conversion of visitors to sales and
maximising the client's return on his/her on-line
investment
-
seek to establish long-term, mutually beneficial
relationships with clients. Achieving optimum web
site performance requires skill, persistence and
consistency over time...
- seek to provide a
cost-effective, one-stop service to clients,
incorporating web design, search engine
optimisation, Internet marketing and related
services
(Top)
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