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London
Pass
needed
a
significant
amount
of
copy
written
for
their
redesigned
web
site
that
would
meet
two
requirements.
Firstly,
it
had
to
rank
as
highly
as
possible
in
Google
for
specified
keyword
phrases.
This
was
a
difficult
challenge
as
the
pages
for
which
copy
was
requested
did
not
include
the
home
page.
Secondly,
it
had
to
work
in
terms
of
converting
browsers
to
buyers.
The
rankings
achieved
for
just
some
of
the
keyword
phrases
are
shown
below.
At
Search
Engine
Ranking
Company
we
can
write
optimised
copy
either
to
supplement
existing
site
content
or
to
replace
and
improve
on
existing
copy.
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Rankings from Google.co.uk (the web) as of 9 October 2007 |
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Keyword Phrase |
No. of Competing Web Pages |
Ranking |
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London for kids |
62,300,000 |
7 |
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London bar deals |
2,130,000 |
1 |
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London discounts |
3,450,000 |
5 |
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London attractions |
2,770,000 |
6 |
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attractions in London |
2,660,000 |
9 |
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west london sightseeing |
1,980,000 |
3 |
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south london sightseeing |
2,080,000 |
7 |
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central London sightseeing |
1,830,000 |
8 |
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things to do in London |
46,300,000 |
21 |
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sporting London |
2,820,000 |
10 |
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(Top)
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