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Additional
Referrals
The
reality
here
is
that,
for
the
great
majority
of
sites,
links
from
other
web
sites
will
generate
very
modest
volumes
of
referrals,
particularly
when
compared
with
the
traffic
that
will
flow
from
good
Google
rankings.
If
you
have
a
statistics
package
for
your
web
site,
have
a
look
and
see.
Assisting
Search
Engine
Rankings
The
number
of
good
quality,
relevant
links
to
your
web
site
is
one
of
the
factors
that
will
determine
your
rankings
in
the
principal
search
engines,
but
it
is
only
one,
and
not
the
most
important.
Forget
link
building
if
you
haven't
got
good
well-written
content
and
your
site
hasn't
been
optimised
for
its
target
keywords!
So,
What
To
Do?
If
you
have
put
in
the
hard
work
required
to
make
your
web
site
content
as
good
as
it
can
be
and
you
have
effectively
optimised
your
site,
it's
worth
setting
as
one
of
your
many
ongoing
business
tasks,
the
steady,
methodical
establishment
of
links
with
relevant,
quality
web
sites.
You
are
likely
to
know
your
area
of
business
better
than
any
SEO
company,
and,
with
a
little
thought
and
research,
you
may
well
be
able
to
come
up
with
a
number
of
possible
organisations
-
including
online
directories
-
who
would
be
willing
to
place
a
link
to
your
web
site,
possibly,
but
not
necessarily
on a
reciprocal
basis.
And,
how
about
researching
your
top
ranking
competitors'
link
partners?
If
they
are
in
the
same
business
as
you
and
they
have
good
quality
links
that
are
boosting
their
search
engine
rankings,
it
is
likely
that
at
least
some
of
these
link
partners
will
be
relevant
to,
and
of
benefit
to,
your
web
site.
We
can
do
competitor
link
partner
research
on
your
behalf.
And
if
you
haven't
the
time
or
inclination
to
conduct
your
own
link
building
programme,
we
are,
of
course,
more
than
willing
to
quote
for
running
one
on
your
behalf.
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