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The
Unique
Traveller
has
a
web
site
of
the
very
highest
quality,
consistent
with
its
market
positioning
at
the
very
top
end
of
the
Spanish
tour
market,
offering
bespoke
tours
in
Spain
with
an
emphasis
on
wine.
They
were
concerned,
however,
to
make
the
site
visible
to
the
major
search
engines
both
in
the
UK
and
worldwide
through
organic,
free
search
listings
and,
in
the
interim,
until
high
search
engine
rankings
and
associated
referrals
were
achieved,
to
increase
traffic
and
awareness
through
Pay
Per
Click
advertising.
Increasing
Search
Engine
Rankings
A
range
of
measures
were
taken
by
Search
Engine
Ranking
Company
to
ensure
that
The
Unique
Traveller
web
site
achieves
the
highest
possible
search
engine
rankings
in
the
major
search
engines:
It was quickly found that only the home page of The Unique Traveller web site had been indexed with Google - the remaining hundreds of web site pages, packed with information about the company's services, were effectively invisible to Google!
A Google sitemap was produced by Search Engine Ranking Company, uploaded to the web site server and registered with Google. The sitemap gives Google invaluable information about the structure of the web site, allowing the Google spider to efficiently crawl the site, indexing all of its pages.
The Google sitemap had an immediate impact, the number of indexed pages increasing dramatically and the Google spider crawling and indexing web site pages properly for the first time.
Search Engine Ranking Company examined every page of The Unique Traveller web site, ensuring that page titles, descriptions and keywords are set appropriately - given page purpose and content - in page coding. These changes will greatly increase the efficiency of search engine searches with the web site being 'reported' for relevant keyword phrases.
Search Engine Ranking Company will increase The Unique Traveller web site's link popularity and Google PageRank through establishing reciprocal quality link partnerships with relevant web sites with a Google PageRank of 4 or greater.
(Top)
What
has
been
achieved
so
far?
The
optimisation
work
undertaken
by
Search
Engine
Ranking
Company
has
had
almost
immediate
and
very
positive
results.
The
Unique
Traveller
web
site
has
only
been
live
since
the
middle
of
2006,
but
it
is
already
ranked
very
highly
for
its
principal
keywords
in
the
major
search
engines.
And
The
Unique
Traveller's
market
is
not
a
very
narrow,
tightly
defined
niche
market
with
limited
competition
- it
is
very
competitive,
as
the
statistics
in
the
table
below
demonstrate.
The
web
site's
ranking
will
continue
to
improve
as
its
Google
PageRank
increases
due
to
the
link
building
campaign
being
conducted
by
Search
Engine
Ranking
Company.
To
achieve
this
level
of
visibility
in
Google
for
highly
competitive
keywords
-
and
a
new
domain
- so
soon
after
launch
is
certainly
not
the
norm.
Is
your
marketplace
this
competitive?
If
so,
how
do
your
search
engine
rankings
compare?
| |
Results from Google.co.uk (all the Web) as of 30 November 2006 |
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|
|
|
| |
Keyword Phrase |
No. of Competing Web Pages |
Ranking |
| |
|
|
|
| |
wine tours Spain |
1,800,000 |
26 |
| |
|
|
|
| |
corporate tours Spain |
1,500,000 |
3 |
| |
|
|
|
| |
gastronomy tours |
979,000 |
6 |
| |
|
|
|
| |
gastronomy tours Spain |
422,000 |
1 |
| |
|
|
|
| |
incentive tours Spain |
728,000 |
3 |
| |
|
|
|
| |
wine tours Andalucia |
315,000 |
9 |
| |
|
|
|
| |
wine tours Basque country |
272,000 |
Not in top 100 |
| |
|
|
|
| |
wine tours Navarra |
141,000 |
7 |
| |
|
|
|
| |
wine tours Rioja |
294,000 |
17 |
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|
|
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Click
here
for
a
full search
engine
ranking
report
for
The
Unique
Traveller
that
shows
the
web
site's
ranking
in
some
of
the
major search
engines
for
its
critical
keywords
>>>
Pay
Per
Click
Advertising
Search
Engine
Ranking
Company
provided
a
consultancy
service
in
this
area,
setting
up
Google
PPC
campaigns
promoting
some
of
the
web
site's
principal
services.
Appropriate
keywords
were
selected,
ad
content
drafted,
budgets
set,
geographical
targeting
implemented
and
regularly
reporting
on
results
provided,
with
recommendations
for
change.
Once
the
ad
campaigns
had
stabilised,
after
significant
trial
and
error,
management
of
PPC
promotion
was
taken
over
by
the
client.
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