Frequently asked questions about our services.

 

 
   
We are a UK search engine ranking, search engine optimisation (SEO) services, optimised web design and Internet marketing and promotion company
       
   

INCREASING RETENTION AND CONVERSION

               Get in touch. There's no obligation.

 
         
   
At Search Engine Ranking Company, we can assist you to improve retention and conversion rates. If you owned a shop on the High Street and it was packed to the rafters every hour of every day with prospective customers, but no money ever changed hands, you might not be lonely but you'd definitely be going bust!

It's the same on the Net...

High search engine rankings leading to high volumes of relevant referrals are of little value if visitors to your web site aren't retained - in terms of both time on site and return visits - and converted into sales.

At Search Engine Ranking Company, we can assist you to improve retention and conversion rates.


Web Site Analysis

We can analyse all aspects of your web site to identify reasons for underperformance and actions for improvement:

  • clarity of product/service proposition
  • site design/corporate image

  • site structure/ease of navigation

  • speed of loading

  • effectiveness of copy

  • 'calls to action'

  • degree of interaction


Opt-in E-Newsletters

As a professional web site owner you are likely to spend a large part of your time devising ways to drive relevant, qualified traffic to your web site.

But do you devote as much time and effort in establishing and retaining links with people who do arrive at your web site?

You will know better than us, that conversion rates for 'warm' prospects - those with whom you have established some form of relationship - are likely to be far higher than for 'cold' prospects.

So, if you don't seek to convert a visits into relationships, your conversion rate is likely to be lower than its potential - less sales, less profit!

Opt-in E-Newsletters are a really great, cost-effective way to communicate with potential clients who want you to communicate with them! The unit cost of an E-Newsletter is likely to be far, far lower than 'print and post' communications.

At Search Engine Ranking Company we can set up an E-Newsletter subscription facility on your web site, manage subscriber lists, design and despatch full colour, professional E-Newsletters, consistent with and supportive of your corporate style, based on copy you provide.

Drop us a line if you would like to see a sample E-Newsletter we have produced.


A Virtual Employee?

Now you may feel a little uneasy about this - too pushy, perhaps?

But the reality is that a virtual employee could have a significant, positive effect on the length of time visitors stay on your site - time that you can use to get across critical information about your products or service and increase your chances of conversion.

After all, if you played the virtual employee recording on the left, what did you do, read or listen to the message?

At Search Engine Ranking Company we can help recruit - and train! - a virtual employee for you. We can also help with their job description - perhaps just being responsible with key announcements or how about getting them to deal with your site's Frequently Asked Questions as we have done on this site?

Get in touch if you're interested!

 

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